2012Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)Open access

An evaluation of the factor that influence users' in Malaysia prefer Low Cost Carriers (LCCS) Services

Wai Min Cheah, Rohafiz Sabar

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Abstract

The research aim to evaluate of the factors that influence users in Malaysia prefer Low Cost Carriers (LCCs) Services. These studies are to determine the relationship between users‟ demography and the factor that may influence users in Malaysia to travel, satisfaction level on the LCCs‟ reliability and responsiveness.The study was conducted by distributing questionnaires to 100 users who come from different background such as occupation, ages and so on. By using descriptive and inferential analysis, the relationships between the independent and dependent variables were identified.

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The research aim to evaluate of the factors that influence users in Malaysia prefer Low Cost Carriers (LCCs) Services. These studies are to determine the relationship between users‟ demography and the factor that may influence users in Malaysia to travel, satisfaction level on the LCCs‟ reliability and responsiveness.The study was conducted by distributing questionnaires to 100 users who come from different background such as occupation, ages and so on. By using descriptive and inferential analysis, the relationships between the independent and dependent variables were identified.

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Available abstract

The research aim to evaluate of the factors that influence users in Malaysia prefer Low Cost Carriers (LCCs) Services. These studies are to determine the relationship between users‟ demography and the factor that may influence users in Malaysia to travel, satisfaction level on the LCCs‟ reliability and responsiveness.The study was conducted by distributing questionnaires to 100 users who come from different background such as occupation, ages and so on. By using descriptive and inferential analysis, the relationships between the independent and dependent variables were identified.

Key concepts: Low-cost carrier, Reliability (semiconductor), Business, Marketing, Power (physics), Physics, Quantum mechanics

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