Rethinking of Some Issues Regarding Ethnic Tourismunder Modern Linguistic Environment

The issue of ethnic tourism presently has officially entered the vision as well as the linguistic environment of the authoritative tourism research institutes in China. Regardless of plentiful highlighted unsatisfactory issues in ethnic tourism development, overall however appropriately developed and effectively controlled ethnic tourism will be beneficial to the protection of traditional cultures. The paper believes ethnic tourism should be recognized and it is neither considerate nor objective to totally repudiate ethnic tourism positive effects in ethnic regions simply because of some issues occurred. This paper proposes author’s own views countering some important issues in ethnic tourism studies. Key word: ethnic tourism; authenticity; positive effect