THE ROLE OF COMMUNICATION IN MANAGER’S ACTIVITY

Communication lives in the very heart of an organization. Any effort of development in an organization should take into consideration primarily human resources and their way of achieving goals through efficient communication. The main features of organizational communication are generated by its goal, objectives, roles, frame, structure, and context of organizational culture. Organizational communication respects certain and specific rules of ethics that are easy identified in organizational culture, in organizational policy and in the individual managers ethics. The process of organizational communication has in its basis characteristic concepts, principles, standards and rules. An efficient manager does not communicate randomly and at ease but respecting a strategy as far as the communication act is concerned and on the level of organization, the manager adopts certain communication techniques that support the implementation of the organization strategy. Thus, this is the climate on which rely the productivity and the capacity of change in organization, therefore its way to success. Organizational communication implies two partners: manager and employee. Both partners could be transmitters or receivers and they both have the same desires, namely to facilitate through communication the achievement of the objectives proposed. Often, manager’s personality represents a barrier between the two partners. It is very important to determine the role of each and everyone in the process of communication and the obligations that everyone has in the organization. Organizational communication appeared as a management discipline out of necessity to offer the manager best interaction ways in order to function properly in conducting his role.