Go Big or Go Home: Priorities for the Canada-EU Economic and Trade Agreement

A comprehensive economic and trade agreement (CETA) between Canada and the European Union (EU) is both desirable and possible. For Canada, an agreement with the EU is a strategic opportunity to significantly diversify the market for its high-value-added goods, services and skills, to increase the attractiveness of its economy for investors, and to make a statement that it is ready to engage with other important trade partners on reducing barriers to mutually beneficial trade and investment. This is important in light of both the failure of the Doha round of WTO talks and the existence of other important trade negotiations undertaken by Canada’s key trade partners.