Rob Harris, Leo Jago, Brian E. M. King
Abstract
Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies.
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Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies.
Key concepts: Hospitality, Marketing, Tourism, Business, Snapshot (computer storage), Process management, Political science, Computer science