할인점의 이용권 분석에 관한 연구

The purpose of this study is to determine the catchment areas of Hypermarkets and the findings are summarized as follows. The catchment area of a hypermarket showed differences between a residential area and a commercial area but showed no difference resulting from the size of a city. This disproved the prior assumption that the size of a city would influence the catchment area of a hypermarket. Outlining the catchment area of a hypermarket in a residential area and a commercial area based on the ratios of registered customers living in the primary, secondary, and maximum catchment area, the study found that for a hypermarket in a residential area the primary catchment area is a 2.2-kilometer radius from the hypermarket, the secondary catchment area is 4 kilometers, and maximum catchment area is 8 kilometers, while those for a hypermarket in a commercial area are 3 kilometers, 5 kilometers and 9 kilometers, respectively. The catchment area of a hypermarket in a commercial area was identified to be wider than that of a hypermarket in a residential area. Consequently, land use in the surrounding area can be a key consideration in the future for hypermarkets planning to open new outlets. Based on the findings, the study proposes that as a new form of retail influencing urban activities, hypermarkets should be more actively considered in urban and housing district planning.