Research on Enterprises Reputation Evaluation Based on B2B Transaction Platform

Based on traders’ goods, service,the way of transaction and transaction time, the paper establishes the B2B traders’ reputation evaluation index system, and applies the Analytic Hierarchy Process to give weight. Using the reputation evaluation model, the paper takes into account evaluators’ own reputation, transaction amount, transaction time and other factors, dynamically adjusting reputation value and generating the reputation value of traders which is as the basis for the traders to choose the trading partners, and to promote the development of B2B e-commerce. Key words: B2B; Traders; Enterprises reputation; Evaluation