Naushad Forbes, David Wield
Abstract
This chapter addresses culture at two levels. How does culture in firms reflect the national culture, and go beyond it? And second, what cultural attributes are required to build the technical capabilities demanded in Chapters 4, 5, 6 and 7?
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This chapter addresses culture at two levels. How does culture in firms reflect the national culture, and go beyond it? And second, what cultural attributes are required to build the technical capabilities demanded in Chapters 4, 5, 6 and 7?
Key concepts: Business, Sociology