2015•Unpublished venueRequires access

The Effect of Advertisement on Consumer Behavior and Brand Preference: With Special Reference to Selected Consumer Durables in Kerala

Lekshmi Bhai P S

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Key concepts: Advertising, Brand preference, Preference, Business, Marketing, Brand awareness, Economics, Microeconomics

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The Effect of Advertisement on Consumer Behavior and Brand Preference: With Special Reference to Selected Consumer Durables in Kerala — Research Paper | ScholarLens