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Integrating Diffusion of Innovations and Theory of Reasoned Action models to predict utilization of information technology by end-users

Gary C. Moore, Izak Benbasat

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Key concepts: Theory of reasoned action, Technology acceptance model, Perception, Innovation diffusion, Diffusion theory, Knowledge management, Diffusion of innovations, Information technology

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Integrating Diffusion of Innovations and Theory of Reasoned Action models to predict utilization of information technology by end-users — Research Paper | ScholarLens