2002•IEEE Conference on Aerospace and ElectronicsRequires access
Delivering what your customer wants, needs, and/or can pay for . .
Glen R. Gallaway
Open publisher page 1 citations
Abstract
The need to closely match customer needs with the products and services provided to satisfy those needs is discussed. It is noted that by integrating customer wants and needs the likelihood of product and service success is greatly increased. Some recommendations on delivering what the customer needs are presented.>