Foreign Direct Investment in Retail Marketing

FDI plays a vital role in improvement of Indian economy.FDI is a crucial element for surviving local industries in global market. FDI inflow provides strength to the Indian economy. Concerted efforts are needed at the regional, national and international levels in order to attract FDI Inflows for the growth of Indian economy. FDI is an easy path to enter the market of developing countries. Vast consumer market, big retail sector, reach aggregate demand, inadequate domestic supply, weak infrastructure, lack in technological background, political instability, low GDP, poor management skill, sick investment promotion strategies, government outlook towards investment, ill local industries, inadequate finance and unemployment all these factors are responsible for the attraction of developed countries about FDI in India. Quick and large capital refund is key factor in the globalization. Adequate attention should pay to improve the relations with foreign investors and offer them incentives for investment in domestic industries of India. The paper consist some responsibilities and recommendations for FDI in India. Government, Investors and Producer should give attention towards making healthy economy. Government should make favorable legal frame for India in FDI policies. Agreement must be included some measures about the quality and prices of goods. Preference should be given to exchange technological and skillful education between host and guest country. The goal of this research paper is to examine the opportunities, challenges, responsibilities and Recommendations for Foreign Direct Investment (FDI) in India. Keywords: FDI, FDI Inflow, Opportunities, Challenges, Recommendations, Responsibilities.