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2007•Sport Marketing QuarterlyRequires access

Minor League Teams and Minor League Cities: Evidence from the ECHL

Steve P. Fraser

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Abstract

This study examines the relationship of locational factors on the viability of minor league hockey franchises and examines two market factors not generally found in the literature. The data suggest that minor league hockey, specifically the ECHL, has a higher probability to succeed in moderately sized markets (populations up to 500,000), with few NCAA Division I institutions, and where there is a presence of youth interest in the sport. There appears to be no significant relationship between the per capita income in a market and an ECHL franchise's success.

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What this paper is about

This study examines the relationship of locational factors on the viability of minor league hockey franchises and examines two market factors not generally found in the literature. The data suggest that minor league hockey, specifically the ECHL, has a higher probability to succeed in moderately sized markets (populations up to 500,000), with few NCAA Division I institutions, and where there is a presence of youth interest in the sport. There appears to be no significant relationship between the per capita income in a market and an ECHL franchise's success.

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Available abstract

This study examines the relationship of locational factors on the viability of minor league hockey franchises and examines two market factors not generally found in the literature. The data suggest that minor league hockey, specifically the ECHL, has a higher probability to succeed in moderately sized markets (populations up to 500,000), with few NCAA Division I institutions, and where there is a presence of youth interest in the sport. There appears to be no significant relationship between the per capita income in a market and an ECHL franchise's success.

Key concepts: Minor (academic), League, Franchise, Economics, Business, Demographic economics, Political science, Marketing

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