Twin Cities Metropolitan Area Summer Visitor Profile

pp 44. Consumer profile information is a requirement for effective tourism marketing and planning. In the Twin Cities Metropolitan area, comprehensive consumer information dates back to 2007 (Davidson-Peterson, 2008). Subsequently, the Metro Tourism Association collaborated to fund a profile of summer visitors to the Twin Cities area Summer 2012. This report details the methods and findings of that visitor profile which repeats several questions from the 2007 profile, but adds significantly to the understanding of consumer use of social media and ‘eWord of Mouth'.