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Abstract
Acknowledgements. Preface. 1. How YouTube Matters. 2. YouTube and the Mainstream Media. 3. YouTube's Popular Culture. 4. YouTube's Social Network. 5. YouTube's Cultural Politics. 6. YouTube's Uncertain Futures. What Happened Before YouTube (Henry Jenkins). Uses of YouTube: Digital Literacy and the Growth of Knowledge (John Hartley)
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Acknowledgements. Preface. 1. How YouTube Matters. 2. YouTube and the Mainstream Media. 3. YouTube's Popular Culture. 4. YouTube's Social Network. 5. YouTube's Cultural Politics. 6. YouTube's Uncertain Futures. What Happened Before YouTube (Henry Jenkins). Uses of YouTube: Digital Literacy and the Growth of Knowledge (John Hartley)
Key concepts: Participatory culture, Citizen journalism, Popular culture, Media studies, Sociology, Multimedia, Computer science, World Wide Web