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2014•Asian Journal of Multidimensional ResearchRequires access

A STUDY ON CUSTOMER PREFERENCE TOWARDS MARUTI SUZUKI CARS WITH SPECIAL REFERENCE TO GOBICHETTIPALAYAM TALUK, ERODE DISTRICT

S. Parthiban, K. Rajendran

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Abstract

A satisfied customer is the best business strategy of all. In a globalised scenario, firms view with one another to capture the customers. Further, there are a number of branded products pouring in to the markets. In the globalised scenario there are many automobile manufactures offer cars with many brands. But knowing the customers' preference is really a hard one as it is a qualitative phenomenon. The present author in this paper gives a customer preference towards Maruti Suzuki cars in Gobichettipalayam town, Erode District.

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What this paper is about

A satisfied customer is the best business strategy of all. In a globalised scenario, firms view with one another to capture the customers. Further, there are a number of branded products pouring in to the markets. In the globalised scenario there are many automobile manufactures offer cars with many brands. But knowing the customers' preference is really a hard one as it is a qualitative phenomenon. The present author in this paper gives a customer preference towards Maruti Suzuki cars in Gobichettipalayam town, Erode District.

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Available abstract

A satisfied customer is the best business strategy of all. In a globalised scenario, firms view with one another to capture the customers. Further, there are a number of branded products pouring in to the markets. In the globalised scenario there are many automobile manufactures offer cars with many brands. But knowing the customers' preference is really a hard one as it is a qualitative phenomenon. The present author in this paper gives a customer preference towards Maruti Suzuki cars in Gobichettipalayam town, Erode District.

Key concepts: Preference, Business, Marketing, Advertising, Space (punctuation), Automotive industry, Economics, Computer science

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A STUDY ON CUSTOMER PREFERENCE TOWARDS MARUTI SUZUKI CARS WITH SPECIAL REFERENCE TO GOBICHETTIPALAYAM TALUK, ERODE DISTRICT — Research Paper | ScholarLens