Cindy Wiersma, Lisa Pike Masteralexis, Carol A. Barr, Mary A. Hums
Abstract
Principles and Practice of Sport Management has been part of the undergraduate sport management landscape since its original edition in 1998. The 2009 version represents a significant revision and ...
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Principles and Practice of Sport Management has been part of the undergraduate sport management landscape since its original edition in 1998. The 2009 version represents a significant revision and ...
Key concepts: Sport management, Event management, Public relations, Event (particle physics), Professional sport, Sports marketing, Field (mathematics), Broadcasting (networking)