Perspectives on European Business

Part 1 The European business environment. Progress towards a single Europe: the progress of the European Community - after Albert and Ball, Sir James Ball 1 January 1993 - one day in the life of the internal market, Riccardo Perrissich the European Community in the year 2000, David Williamson. Monetary Union: European Economic and Monetary Union - the EMU that flew, Sir William Nicoll economic issues in European Monetary Union, David Shepherd European Monetary Union - what money for Europe?, Sir Leon Brittan. European social policy: a social Europe - progress through parrtnership, George Robertson the business agenda for Europe - Europe as a competitive force in world markets - reality or fantasy, Sir Bryan Nicholson. Eastern Europe: the road to freedom - political and economic reform, civil society and ideological vacuum in Eastern Europe, Lord Dahrendorf German unification - new investment opportunities?, Manfred Perlitz Western strategy and Eastern Europe - problems and pitfalls, David Pitt-Watson. Part 2 Corporate responses for a changing Europe. national competitiveness: the Rhine model of capitalism - and investigation, Michael Albert dinosaurs vs dragons - is Europe facing in the right direction?, Derek F. Channon le defi Americain ou le defi Japonais - quelle est la difference?, Derek Channon being relaistic about Japanese about Japanese competition - American errors Europe can avoid, William E. Spruce the growth and employment initiative adopted by the European Council, Colin Williams the UNICE competitive report - making Europe more competitive - towards world-class performance, Union of Industrial and Employers' Confederations of Europe (UNICE). Corporate strategies and issues: contracts or relationships? - the role of architecture in European business, John Kay national conflict within European alliances, Richard Schoenberg, Nelly Denuelle, David Norburn the marketing implications of the ageing European population, Manfred Perlitz quality as a strategic weapon - measuring relative quality, value and market differentiation, Bob Luchs releationship management - generating business in the diverse markets of Europe, Stewart Pearson corporate governance - lessons from abroad, Jonathan P. Charkham.