2003•Journal of Consumer MarketingRequires access

The E‐Privacy Imperative: Protect Your Customers’ Internet Privacy and Ensure Your Company’s Survival in the Electronic Age

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Key concepts: Business, Internet privacy, Consumer privacy, The Internet, Marketing, Privacy policy, Information privacy, Privacy by Design

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The E‐Privacy Imperative: Protect Your Customers’ Internet Privacy and Ensure Your Company’s Survival in the Electronic Age — Research Paper | ScholarLens