2008•Unpublished venueRequires access
Destination Marketing: An Integrated Marketing Communication Approach
Steven Pike
Open publisher page 300 citations
Abstract
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Steven Pike
Abstract
An abstract is not available in the OpenAlex record for this paper.
OpenAlex reports 300 citations for this work. Citation counts describe recorded attention and do not establish research quality.
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Key concepts: Marketing, Tourism, Visitor pattern, Destination marketing, Business, Integrated marketing communications, Destinations, Marketing management