2007•Unpublished venueRequires access

Strategic Sport Communication

Paul M. Pedersen, Kimberly S. Miloch, Pamela C. Laucella

Abstract

Chapter 1 Study of Sport Management and Sport Communication Chapter 2 Careers in Sport Communication Chapter 3 History and Growth of Sport Communication Chapter 5 Personal Sport Communication Chapter 6 Organizational and Leadership Communication in Sport Chapter 7 Sport Publishing and Print Sport Communication Chapter 8 Electronic and Visual Sport Communication Chapter 9 Online Sport Communication and the New Sport Media Chapter 10 Sport Advertising Chapter 11 Public Relations and Crisis Communication in Sport Chapter 12 Sport Communication Research Chapter 13 Sociological Aspects of Sport Communication Chapter 14 Legal Issues in Sport Communication.

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Key concepts: Sport communication, Sport management, Organizational communication, Public relations, Communication studies, Sports marketing, Marketing communication, Crisis communication