Howard W. Smith, Donald A. Hay
Abstract
Competition between hopping centres, which may take the form of supermarkets (or hypermarkets), shopping malls or high streets, is emplored in a model in which the consumers' choice of centre is determined by the utility available from visiting different centres, based on the range of products on offer and the price vector.
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Competition between hopping centres, which may take the form of supermarkets (or hypermarkets), shopping malls or high streets, is emplored in a model in which the consumers' choice of centre is determined by the utility available from visiting different centres, based on the range of products on offer and the price vector.
Key concepts: Hypermarket, Competition (biology), Business, Industrial organization, Advertising, Range (aeronautics), Marketing, Commerce