1999•Journal of Business EthicsRequires access

Social Responsibility and the Marketing Educator: A Focus on Stakeholders, Ethical Theories, and Related Codes of Ethics

Naresh K. Molhotra, Gina L. Miller

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Key concepts: Business ethics, Publics, Ethical code, Relation (database), Quality of Life Research, Sociology, Stakeholder, Public relations

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Social Responsibility and the Marketing Educator: A Focus on Stakeholders, Ethical Theories, and Related Codes of Ethics — Research Paper | ScholarLens