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The 2010 World Cup : an external supporter's perspective

Rakesh Sondhi

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Abstract

Extracted from text ... I The 2010 World Cup: an external supporter's perspective I was having dinner recently with a good friend, Wikus van Vuuren of GIMT, when we got talking about sport and the Soccer World Cup. We thought it would be interesting to have two perspectives, an internal South African and an external one of South Africa and the next World Cup. I have been following football throughout Europe by watching and supporting my beloved Manchester United, for over 40 years. I have seen football evolve across the UK and all over Europe. I think I have a pretty good idea ..

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Extracted from text ... I The 2010 World Cup: an external supporter's perspective I was having dinner recently with a good friend, Wikus van Vuuren of GIMT, when we got talking about sport and the Soccer World Cup. We thought it would be interesting to have two perspectives, an internal South African and an external one of South Africa and the next World Cup. I have been following football throughout Europe by watching and supporting my beloved Manchester United, for over 40 years. I have seen football evolve across the UK and all over Europe. I think I have a pretty good idea ..

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Available abstract

Extracted from text ... I The 2010 World Cup: an external supporter's perspective I was having dinner recently with a good friend, Wikus van Vuuren of GIMT, when we got talking about sport and the Soccer World Cup. We thought it would be interesting to have two perspectives, an internal South African and an external one of South Africa and the next World Cup. I have been following football throughout Europe by watching and supporting my beloved Manchester United, for over 40 years. I have seen football evolve across the UK and all over Europe. I think I have a pretty good idea ..

Key concepts: Supporter, Football, Perspective (graphical), Media studies, Advertising, Political science, Management, Sociology

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