Evaluation of customer satisfaction using the Quality Function Deployment
Marcela Pavlíčková
Abstract
Marcela Pavlíčková
Abstract
Area of services is very diversified and supply of restaurant services belongs to the most frequently provided services. Customers around the world are increasingly encountering and using various services in restaurant sector. The literature shows that service quality is closely related to customer satisfaction and customer loyalty. Service quality is an important input to customer satisfaction and trust as one of the important outcomes of service quality models. This article discusses discovering customer satisfaction in the restaurant services.
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Area of services is very diversified and supply of restaurant services belongs to the most frequently provided services. Customers around the world are increasingly encountering and using various services in restaurant sector. The literature shows that service quality is closely related to customer satisfaction and customer loyalty. Service quality is an important input to customer satisfaction and trust as one of the important outcomes of service quality models. This article discusses discovering customer satisfaction in the restaurant services.
Key concepts: Customer satisfaction, Business, Service quality, Loyalty business model, Marketing, Customer retention, Customer advocacy, Customer to customer