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Essentials of business communication

Mary Ellen Guffey

Open publisher page 196 citations

Abstract

Unit I: WORKPLACE COMMUNICATION TODAY. 1. Communication Skills as Career Filters. Unit II: THE BUSINESS WRITING PROCESS. 2. Planning Business Messages. 3. Composing Business Messages. 4. Revising Business Messages. Unit III: WORKPLACE MESSAGES. 5. Electronic Messages and Digital Media. 6. Positive Messages. 7. Bad News Messages. 8. Persuasive and Sales Messages. Unit IV: BUSINESS REPORTS. 9. Informal Reports. 10. Proposals and Formal Reports. Unit V: PROFESSIONALISM AND TEAM, MEETING, AND PRESENTATION SKILLS. 11. Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations. Unit VI: EMPLOYMENT COMMUNICATION. 13. The Job Search, Resumes, and Cover Letters. 14. Interviewing and Following Up. Appendix A: Document Formats. Appendix B: Proofreading and Corrections Symbols. Appendix C: Citation and Documentation Formats. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups. Notes. Acknowledgments. Index.

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Unit I: WORKPLACE COMMUNICATION TODAY. 1. Communication Skills as Career Filters. Unit II: THE BUSINESS WRITING PROCESS. 2. Planning Business Messages. 3. Composing Business Messages. 4. Revising Business Messages. Unit III: WORKPLACE MESSAGES. 5. Electronic Messages and Digital Media. 6. Positive Messages. 7. Bad News Messages. 8. Persuasive and Sales Messages. Unit IV: BUSINESS REPORTS. 9. Informal Reports. 10. Proposals and Formal Reports. Unit V: PROFESSIONALISM AND TEAM, MEETING, AND PRESENTATION SKILLS. 11. Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations. Unit VI: EMPLOYMENT COMMUNICATION. 13. The Job Search, Resumes, and Cover Letters. 14. Interviewing and Following Up. Appendix A: Document Formats. Appendix B: Proofreading and Corrections Symbols. Appendix C: Citation and Documentation Formats. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups. Notes. Acknowledgments. Index.

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Available abstract

Unit I: WORKPLACE COMMUNICATION TODAY. 1. Communication Skills as Career Filters. Unit II: THE BUSINESS WRITING PROCESS. 2. Planning Business Messages. 3. Composing Business Messages. 4. Revising Business Messages. Unit III: WORKPLACE MESSAGES. 5. Electronic Messages and Digital Media. 6. Positive Messages. 7. Bad News Messages. 8. Persuasive and Sales Messages. Unit IV: BUSINESS REPORTS. 9. Informal Reports. 10. Proposals and Formal Reports. Unit V: PROFESSIONALISM AND TEAM, MEETING, AND PRESENTATION SKILLS. 11. Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations. Unit VI: EMPLOYMENT COMMUNICATION. 13. The Job Search, Resumes, and Cover Letters. 14. Interviewing and Following Up. Appendix A: Document Formats. Appendix B: Proofreading and Corrections Symbols. Appendix C: Citation and Documentation Formats. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups. Notes. Acknowledgments. Index.

Key concepts: Business communication, Documentation, Presentation (obstetrics), Strategic business unit, Etiquette, Grammar, Unit (ring theory), Interview

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