Changing Face of Indian Retail Sector: Ethics, Challenges and Opportunities

Ethics in the retailing sector has some certain critical issues. Retailers may use certain ethical standards which help them in decision making. The aim of this paper is to investigate the ethical practices of retailers, the ethical beliefs of the retail sales force and also provides detailed information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth. The paper includes growth of the retail sector in India recent trends strategies, strength and opportunities of retail stores, retail. This paper wraps up with a scenario of the likely impact of the entry of global players into the Indian retailing industry. It also highlights the challenges faced by the industry in near future Retail salespeople need guidelines on ethical issues. The guidelines should be formulated and clearly communicated to help salespeople deal effectively with the new situations. This is likely to contribute towards the job performance and satisfaction of the salespeople and customer satisfaction as well. To that extent this study would help retail salespeople and the help of the management address ethical problems.