Jennifer Lees‐Marshment
Abstract
First textbook in political marketing; utilising research case studies from authors around the world; and a wide range of political marketing theory; the first comprehensive political marketing textbook.
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First textbook in political marketing; utilising research case studies from authors around the world; and a wide range of political marketing theory; the first comprehensive political marketing textbook.
Key concepts: Political communication, Politics, Political management, American political science, Marketing, Political science, Political culture, Marketing management