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Marketing Management - Strategy and Cases

Douglas J. Dalrymple, Leonard J. Parsons

Open publisher page 35 citations

Abstract

Why Marketing Is Important Marketing Strategy Customer Analysis Segmentation and Positioning Measuring and Forecasting Market Opportunities Product Development and Testing Product and Brand Management Services Marketing Pricing Distribution Advertising and Sales Promotion Sales Management International Marketing Marketing Planning and Implementation Marketing and Society.

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Why Marketing Is Important Marketing Strategy Customer Analysis Segmentation and Positioning Measuring and Forecasting Market Opportunities Product Development and Testing Product and Brand Management Services Marketing Pricing Distribution Advertising and Sales Promotion Sales Management International Marketing Marketing Planning and Implementation Marketing and Society.

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OpenAlex reports 35 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Why Marketing Is Important Marketing Strategy Customer Analysis Segmentation and Positioning Measuring and Forecasting Market Opportunities Product Development and Testing Product and Brand Management Services Marketing Pricing Distribution Advertising and Sales Promotion Sales Management International Marketing Marketing Planning and Implementation Marketing and Society.

Key concepts: Marketing management, Marketing, Marketing mix modeling, Business, Marketing strategy, Marketing effectiveness, Return on marketing investment, Digital marketing

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