Quality Function Deployment: How to Make QFD Work for You

(NOTE: Each chapter begins with an Introduction and concludes with Summary and Discussion Questions, except for Chapters 1 and 14.) Foreword. Introduction. I. ABOUT QFD. 1. What Is QFD? Brief Capsule Description. History of QFD. What Is QFD Being Used for Today? Discussion Questions. 2. How QFD Fits in the Organization. The Challenge to the Organization. Decreasing Costs. Increasing Revenues. Cycle Time Reduction. Obstacles to Rapid Product Development. QFD's Role as Communication Tool. Concurrent Engineering: A Paradigm Shift. Kano's The Lesson From Kano's II. QFD AT GROUND LEVEL. 3. Getting Ready for the Details. The Seven Management and Planning Tools. Affinity Diagram. Tree Diagram. The Diagram. The Prioritization Matrix. 4. Overview of the House of Quality. Tour of the House of Quality. Summary. Discussion Questions. 5. Customer Needs/Benefits Section. Gather the Voice of the Customer. Sort the Voice of the Customer into Major Categories. Structure the Needs. 6. The Planning Matrix. Importance to the Customer. Customer Satisfaction Performance. Competitive Satisfaction Performance. Goal and Improvement Ratio. Sales Point. Raw Weight. Normalized Raw Weight. Cumulative Normalized Raw Weight. 7. Substitute Quality Characteristics (Technical Response). Top-Level Performance Measurements. Product Functions. Product Subsystems. Process Steps. 8. Impacts, Relationships, and Priorities. Amount of Impact. Impact Values. Priorities of Substitute Quality Characteristics. Negative Impacts. Many-to-Many Relationships. 9. Technical Correlations. Meaning of Technical Correlations. Responsibility and Communication. Correlations Network. 10. Technical Benchmarks. Benchmarking Performance Measures. Benchmarking Functionality. 11. Targets. Numerical Targets. Nonnumerical Targets. III. QFD FROM 10,000 FEET. 12. The Larger Picture: QFD and Its Relationship to the Product Development Cycle. Cross-Functional Communication. Enhanced QFD and Concept Selection. Robustness of Product or Service. 13. QFD in an Imperfect World. Marketing Functions in Engineering-Driven Environments. Engineering Functions in Marketing-Driven Environments. QFD in Engineering-Driven Organizations. QFD in Marketing-Driven Organizations. Manufacturing and QFD. Sales and QFD. Service and QFD. Exerting Influence beyond Organizational Barriers. IV. QFD HANDBOOK. 14. Introduction to the Handbook. The QFD Manager's Role. Summary. 15. Phase 0: Planning QFD. Establish Organizational Support. Determine Objectives. Decide on the Customer. Decide on the Time Horizon. Decide on the Product Scope. Decide on the Team and Its Relationship to the Organization. Create a Schedule for the QFD. Acquire the Facilities and Materials. 16. Phase 1: Gathering the Voice of the Customer. Qualitative Data and Quantitative Data. Classifying Customer Needs. Gathering Qualitative Data. Reactive versus Proactive Modes. Analyzing Customer Data. Quantifying the Data. Voice of the Customer Overview. 17. Phase 2 and Phase 3: Building the House and Analysis. Sequencing of Events. Group Processes/Consensus Processes. V. BEYOND THE HOUSE OF QUALITY. 18. Beyond the House of Quality. The Clausing our-Phase Model. The Akao Matrix of Matrices. 19. Special Applications of QFD. Total Quality Management. Strategic Product Planning. Organizational Planning. Cost Deployment. Software Development. QFD for the Service Industry. Afterword. Bibliography. Index. 0201633302T04062001