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An Early-Warning System to Support Activities in the Management of Customer Equity and How to Obtain the Most from Spatial Customer Equity Potentials

K. Thiel, Daniel Probst

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Key concepts: Customer equity, Customer intelligence, Customer advocacy, Business, Customer retention, Customer to customer, Voice of the customer, Marketing

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An Early-Warning System to Support Activities in the Management of Customer Equity and How to Obtain the Most from Spatial Customer Equity Potentials — Research Paper | ScholarLens