Rikard Nilsson
Abstract
This dissertation is concerned with global advertising and brings up issues as: why jou advertise, the degree of standardisation, advertising tasks, etc. It is based on two things: a case-study per ...
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This dissertation is concerned with global advertising and brings up issues as: why jou advertise, the degree of standardisation, advertising tasks, etc. It is based on two things: a case-study per ...
Key concepts: Advertising, Advertising research, Business