The grounded theory alternative in business network research

This paper presents a brief outline of the defining characteristics of grounded theory\nmethodology. Such a focus was motivated by a desire to bring the methodology into\nclearer focus. Particular attention is paid to the debate grounded theory has\nengendered. In doing so, a number of misunderstandings, dilemmas and criticisms\nare highlighted. Thus, while one research strategy should not be emphasised to the\nexclusion of others, this paper advocates the use of grounded theory methodology\nas a fresh approach in addressing some of the research challenges associated with\nnetwork studies.