Is an outgroup member in need a friend indeed? Personal and task‐oriented contact as predictors of intergroup prosocial behavior

Abstract Intergroup contact, particularly close personal contact, has been shown to improve intergroup relations, mainly by reducing negative attitudes and emotions toward outgroups. We argue that contact can also increase intergroup prosocial behavior. More specifically, we predict that different forms of contact will differentially impact on prosocial behavior directed at individual outgroup members and outgroups as a whole. Data of two studies (N1 = 264, N2 = 185), conducted with workgroups in two organizations, show that personal contact is a better predictor of prosocial behavior directed at individual outgroup members, whereas task‐oriented contact is a better predictor of prosocial behavior directed at an outgroup as a whole. Additionally, Study 2 provides evidence that empathy mediates the path from personal contact to individual‐directed prosocial behavior, whereas reward (but not cost) considerations mediate the path from task‐oriented contact to outgroup‐directed prosocial behavior. Implications for research on intergroup contact and prosocial behavior are discussed. Copyright © 2012 John Wiley & Sons, Ltd.