2020•Digital Scholarship - UNLV (University of Nevada Reno)Open access

Sustainable Tourism Marketing Strategies at UNESCO World Heritage Sites

Fouad A. Sadiki

Abstract

Designation as a United Nations Educational Scientific and Cultural Organization (UNESCO) World Heritage site has a significant impact on the tourism development and sustainability of a site, city, region or country. World Heritage sites bring a certain level of prestige and international recognition, but they also have an impact on the local communities as they impact day to day life and rituals of the residents. Several paradigms exist in evaluating the success of a UNESCO World Heritage site. This paper specifically examines how marketing strategies bolster sustainable tourism efforts.

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Key concepts: World heritage, Tourism, Sustainable tourism, Business, Heritage tourism, Marketing, Environmental planning, Geography