2004Unpublished venueRequires access

Seizing the Value of Online Auctions

Eric van Heck

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Abstract

This chapter contains sections titled: Why Hold Online Auctions? Three Fundamental Developments in Online Auctions What the CEO Must Do A Longer-Term Perspective

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What this paper is about

This chapter contains sections titled: Why Hold Online Auctions? Three Fundamental Developments in Online Auctions What the CEO Must Do A Longer-Term Perspective

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Available abstract

This chapter contains sections titled: Why Hold Online Auctions? Three Fundamental Developments in Online Auctions What the CEO Must Do A Longer-Term Perspective

Key concepts: Common value auction, Perspective (graphical), Value (mathematics), Forward auction, Term (time), Business, Computer science, Advertising

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