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MOVING PEOPLE--THE CASE FOR PUBLIC TRANSPORTATION

C E McKnight, C. JOHNSON

Abstract

The report is a Handbook on public transportation for the general public. The issues that it covers include: transportation planning; transportation costs and financing; user benefits of public transportation; social benefits of public transportation; public perceptions of public transportation; and marketing of public transportation. The purpose of this Handbook is to explain how public transportation is planned, how the individual citizen can make his views heard, why subsidies are necessary, and finally, what is being done to improve public transportation. These issues are explored in a question and answer format and several case studies are included to illustrate complex issues and explore topics in greater detail.

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Key concepts: Public transport, Subsidy, Transportation planning, Business, Perception, Public relations, Marketing, Transport engineering