1989•Journal of Insurance IssuesRequires access

Application of the “Marketing Concept” in the Property/Casualty Insurance Industry

Joe H. Murrey, Robert E. Pitts, Eric Reidenbach, Kenneth W. Hollman

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Key concepts: Property insurance, Business, Insurance industry, Property (philosophy), Marketing, Actuarial science, Insurance policy, Casualty insurance

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Application of the “Marketing Concept” in the Property/Casualty Insurance Industry — Research Paper | ScholarLens