1996•Unpublished venueRequires access

The Impact of Television Advertising on Children

Namita Unnikrishnan, Shailaja Bajpai

Abstract

PART ONE: TELEVISION Television The Magic Box Television Ownership and Exposure Children and Television Is TV Altering Family Life? The World of Television Cable and Satellite TV The Future PART TWO: ADVERTISING Advertising and Television TV Commercials and Children Understanding Advertisements Elements of Advertising The Child in Advertising TV Advertising in India PART THREE: CONSUMERISM What TV Advertising Sells Responses to Advertising Children's Advertising Toyland Money, Money, Money Dominant Images Images and Attitudes Changing Values

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Key concepts: Advertising, Television advertising, Consumerism, Advertising campaign, Business, Political science, Law