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Impact of Innovative Practices in Environmentally Focused Firms: Moderating Factors

Marival Segarra‐Oña, Ángel Peiró‐Signes, José Albors Garrigós, Lluís Miret‐Pastor

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Abstract

[EN] Innovation and sustainable development have been considered fundamental elements in the \ncompetitive positioning of companies. The synergies between both concepts, known as eco-innovation, must \nbe considered when designing company policies. The aim of this paper is to analyse which moderating factors \ndetermine how innovative companies perform when implementing a sustainable proactive approach. We \nanalysed a representative sample of Spanish companies using a quantitative method based on data collected \nfrom the PITEC database. The empirical results show that company and market size, formal innovative \nactivity (reflected by registered numbers of patents) as well as total expenditure on technology acquisition \ninfluence the eco-innovative orientation of firms.

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What this paper is about

[EN] Innovation and sustainable development have been considered fundamental elements in the \ncompetitive positioning of companies. The synergies between both concepts, known as eco-innovation, must \nbe considered when designing company policies. The aim of this paper is to analyse which moderating factors \ndetermine how innovative companies perform when implementing a sustainable proactive approach. We \nanalysed a representative sample of Spanish companies using a quantitative method based on data collected \nfrom the PITEC database. The empirical results show that company and market size, formal innovative \nactivity (reflected by registered numbers of patents) as well as total expenditure on technology acquisition \ninfluence the eco-innovative orientation of firms.

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OpenAlex reports 76 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

[EN] Innovation and sustainable development have been considered fundamental elements in the \ncompetitive positioning of companies. The synergies between both concepts, known as eco-innovation, must \nbe considered when designing company policies. The aim of this paper is to analyse which moderating factors \ndetermine how innovative companies perform when implementing a sustainable proactive approach. We \nanalysed a representative sample of Spanish companies using a quantitative method based on data collected \nfrom the PITEC database. The empirical results show that company and market size, formal innovative \nactivity (reflected by registered numbers of patents) as well as total expenditure on technology acquisition \ninfluence the eco-innovative orientation of firms.

Key concepts: Business, Sample (material), Sustainable development, Marketing, Eco-innovation, Industrial organization, Competitive advantage, Sustainability

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