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2002•Unpublished venueRequires access

International Marketing Relationships

Sue Bridgewater, Colin Egan

Open publisher page 7 citations

Abstract

Introduction.- Review of Traditional, Relationship and Network Perspectives of Marketing.- THE ENVIRONMENT OF INTERNATIONAL MARKETING.- The Global Economy.- Geopolitical Context.- Socio-Cultural Context.- Technological Context.- FOCUS ON DIFFERENT REGIONS.- Triad Nations.- Emerging Markets.- Less Developed Countries.- INTERNATIONAL MARKETING STRATEGIES.- International Marketing Strategies.- Assessing Market Attractiveness.- INTERNATIONAL MARKETING MIX.- Produce and Service.- Price.- Place.- Promotion.- IMPLEMENTATION.- International Marketing Organisation.- Creating Organisational Advantage for Global Success.

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What this paper is about

Introduction.- Review of Traditional, Relationship and Network Perspectives of Marketing.- THE ENVIRONMENT OF INTERNATIONAL MARKETING.- The Global Economy.- Geopolitical Context.- Socio-Cultural Context.- Technological Context.- FOCUS ON DIFFERENT REGIONS.- Triad Nations.- Emerging Markets.- Less Developed Countries.- INTERNATIONAL MARKETING STRATEGIES.- International Marketing Strategies.- Assessing Market Attractiveness.- INTERNATIONAL MARKETING MIX.- Produce and Service.- Price.- Place.- Promotion.- IMPLEMENTATION.- International Marketing Organisation.- Creating Organisational Advantage for Global Success.

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OpenAlex reports 7 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Introduction.- Review of Traditional, Relationship and Network Perspectives of Marketing.- THE ENVIRONMENT OF INTERNATIONAL MARKETING.- The Global Economy.- Geopolitical Context.- Socio-Cultural Context.- Technological Context.- FOCUS ON DIFFERENT REGIONS.- Triad Nations.- Emerging Markets.- Less Developed Countries.- INTERNATIONAL MARKETING STRATEGIES.- International Marketing Strategies.- Assessing Market Attractiveness.- INTERNATIONAL MARKETING MIX.- Produce and Service.- Price.- Place.- Promotion.- IMPLEMENTATION.- International Marketing Organisation.- Creating Organisational Advantage for Global Success.

Key concepts: International marketing, Marketing, Business, Marketing mix, Context (archaeology), Geopolitics, Marketing research, Marketing strategy

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