Benn Lawson
Abstract
Abstract The innovator's dilemma explores the reasons why incumbent companies fail in the face of certain types of market and/or technological change. They fail because they listen to their customers, and focus of investing in sustaining technologies. However, this leaves them unable to cope with rise of disruptive technologies.
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Abstract The innovator's dilemma explores the reasons why incumbent companies fail in the face of certain types of market and/or technological change. They fail because they listen to their customers, and focus of investing in sustaining technologies. However, this leaves them unable to cope with rise of disruptive technologies.
Key concepts: Innovator, Dilemma, Face (sociological concept), Disruptive innovation, Business, Focus (optics), Marketing, Emerging technologies