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Strategic management : concepts and applications

Samuel C. Certo, J. Paul Peter

Abstract

Section One: An Overview of Strategic Management. Introduction to Strategic Management. Section Two: The Strategic Management Process. Environmental Analysis. Establishing Organizational Direction: Mission and Objectives. Strategy Formation Strategy Implementation. Strategy Control. Section Three: Special Issues in Strategic Management. Strategic Management and International Operations. Strategic Management: Social and Ethical Dimension. Section Four: Foundations for Strategic Management. Operations Foundations for Strategic Management Financial Foundations for Strategic Management. Marketing Foundations for Strategic Management. A Framework for Strategic Analysis. A Comprehensive Approach to Analysing Strategic Problems & Cases. Section Six: Cases in Strategic Management.

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Available abstract

Key concepts: Strategic financial management, Strategic control, Strategic sourcing, Competence-based management, Strategic planning, Strategic management, Strategic thinking, Design management