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Media Communication: An Introduction to Theory and Process

James Watson

Abstract

Introduction: Studying Media Setting the Scene: Media in context The Language of Study The Audience for Media: Perspectives on Use and Response Media in Society: Purpose and Performance The News: Gates, Agendas and Values Narrative: The Media as Storytellers The Practice of Media: Pressures and constraints The Global Area: Issues of dominance and control Network Communication: Interactivity, Surveillance and Virtual Reality Research as Exploration and Development In Summary: Media in a new century Concluding Remarks

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Key concepts: Interactivity, Narrative, Dominance (genetics), New media, Context (archaeology), Process (computing), Multimedia, Computer science