Paradoxes of Sustainable Development within European Integration

In these days, more and more attention in being paid to environment and ecology protection. Political, social and economic actions are much better seen, when decisions are taken in harmony with the natural environment. People began to realize the importance of the environment, they began to appreciate the actions of those, who do care about, and condemn those who don‟t. Sustainable development is defined as “the right to meet the development aspirations of the present generation, without limiting the rights of future generations” (Smith & Rees, 1998, p. 23). So, the current economic development should not affect, adversely, the economic development of future generations. Environment destruction and, the endless and only sometimes, use of scarce natural resources, without any thoughts, by the present generation, may lead to a situation, in which these resources will not be enough for future generations. On the one hand, it can be assumed that it is about a process of development of individual countries and cities, on the other hand, the definition can be seen from the broader business, that definitely makes the synthesis of the needs of the present generation, with the ability to meet the needs of future generations. From my point of view, sustainable development is closely related with the natural resources, and taking care and reasonable use of those, will allow for further development. Not only in a world‟s scale, but also for every country or company. It will cause a development of new technologies, products, services, and finally, better life conditions for every single human being.