THE INFLUENCE OF IMPLEMENTING THE STRATEGIC POLICY IN CREATING BUSINESS CLIMATE, BUSINESS ENVIRONMENT AND PROVIDING SUPPORT FACILITIES TOWARDS BUSINESS EMPOWERMENT ON SMALL MEDIUM CRAFT ENTERPRISES IN AMBON INDONESIA

This study aims at analyzing and explaining whether there was the infl uence of implementing the strategic policy in creating business climate, business environment and providing support facilities towards empowerment on small and medium enterprises (SMEs) as well as whether there is synchronously infl uence of implementing the strategic policy in creating business climate, business environment and providing support facilities for business empowerment on small and medium scale enterprises through a survey in the city of Ambon. The results show, that there is a positive and signifi cant effect of implementing the strategic policy in creating business climate to empower SMEs. There is a positive and signifi cant effect on the business environment toward the empowerment of SMEs, there is a positive and signifi cant effect of providing support facilities toward the empowerment of SMEs, and there is a positive and signifi cant simultaneously effect in business climate, business environment and support facilities for business towards the empowerment of small business in Ambon city. Empowerment programs are conducted to maintain a conducive business climate, including: (1) the innovation promotion, (2) enhancing human resources through training development; (3) providing fi nancial support, (4) giving support to the marketing strategy, (5) opening the business partnership. While the supporting facilities granted to SMEs including: (1) giving the fi shing boat for the fi shermen, (2) providing the workshop (machine shop service) facilities to small crafts business enterprises, (3) establish vendors for small enterprises, (4) provide the area for street vendors, (5) provide tents for merchants culinary who work at night. Providing the assistance to encourage the business climate and create conducive business environment.