Enrico Batticani
Abstract
The market of technologies in the hospitality industry. Strategies of the major hospitality brands in the coming years. Brand touch point wheel framework in hospitality. Case study: Butlr–Your Digital Concierge.
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The market of technologies in the hospitality industry. Strategies of the major hospitality brands in the coming years. Brand touch point wheel framework in hospitality. Case study: Butlr–Your Digital Concierge.
Key concepts: Hospitality, Hospitality industry, Business, Information and Communications Technology, Marketing, Knowledge management, Engineering, Tourism