Entrepreneurs and Entrepreneurship in Alpine Tourism

The paper addresses the need for more research in the field of entrepreneurial education in tourism, using the models of Butler's destination life cycle and Porter's diamond of competitive advantages. Following is a discussion of entrepreneurship in tourism in light of these analytical frameworks. As a consequence, key qualification and skill areas for tourism entrepreneurs are derived. Finally, the authors provide an overview of the main institutions that offer education in Austria, Germany, and Switzerland with a focus on entrepreneurship in tourism and establish critical needs for tourism entrepreneurship curricula and research.