Defining Rhetorical Argumentation

ABSTRACT This article argues for a definition of rhetorical argumentation based on the theme of the argumentation, that is, the issue in dispute, rather than its aim (e.g., to “win”) or its means (e.g., emotional appeals). It claims that the principal thinkers in the rhetorical tradition, from Aristotle onward, saw rhetoric as practical reasoning, that is, reasoning on action or choice, not on propositions that may be either true or false. Citing several contemporary philosophers, the article argues that this definition highlights certain distinctive properties of rhetorical argumentation that tend to be overlooked or undertheorized in argumentation theory.