INTERNET MOBILE USERS FROM ROMANIA AND MOBILE APPS

The development of mobile technologies triggered also the development of the software industry for mobile devices. Any mobile phone, depending on its features, has preinstalled basic applications, which make it functional. Along these, the user can install more applications according to his needs. Must be noticed the current trend: companies developing and offering their own mobile applications, which can be downloaded directly from the mobile websites. The present study tries to identify the preferences of Romanian users of mobile Internet services, taking into account their online activities, used mobile applications and their attitude towards free mobile property apps (provided by the companies). The results of the study might have implications both on companies, which are developing in mobile business environment and on the mobile Internet users, through the provided information on users’ preferences.